The founders of Flipside Innovation continued to observe the same patterns play out. Software systems were being developed without user input, lack of strategic vision for how the system fit in the greater tooling ecosystem, unwillingness to challenge outdated assumptions, and short of a design-focused approach. At Flipside, we call this building small.

They saw this as a great opportunity to deliver meaningful change by introducing a new mindset. Our approach is a strategic human-centric design practice that’s driven by deep insight and understanding of the users. Our teams use Design Thinking principles - not just referring to the aesthetics but also the usability and end-user satisfaction that move our client's goals forward. By having a deep understanding of the user needs, we are able to challenge existing assumptions, processes and practices that often paralyze large organizations.

This approach allows us to appreciate the full enterprise landscape and to think big. We started Flipside Innovation to partner with transformative leaders who want to lead with courage and build big. Together we launch organizations into the future.